Website speed - FTP: Latency - reasons why to host in the UK
In relation to UK hosting/UK business websites - "connection speed" or delay is caused by latency (see first definition [in a network] whatis.techtarget.com/definition/latency ) this can be an issue for FTP, causing slow/delayed website updates, but can also be an issue for HTTP. In other words if your visitors are very impatient they may give-up waiting and go elsewhere if they have to wait half a second longer - Internet customers are very fickle.If your business is based in the UK and your customer base is English/British then for optimum speed you need to host in the UK on a United Kingdom Server. This will ensure your website displays without delay and your customers will not be tempted to go elsewhere.
Also, remember search engines may not place your website within the UK search results if you host outside the UK (ESPECIALLY if you have a GTL Domain [.com, .net, .org, .biz, .info, etc...]).
Is it worth spending a little more to host your UK business in the UK? If it affects the successfulness of your business it is! There are other issues such as data protection issues with hosting outside the UK. If you host outside the EU you maybe breaking the law by moving customer data outside the EU unless you have specific permission from each customer.
Labels: data protection, Google UK
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