Google - Importance of inbound links (links from other sites to yours)
The more Google trusts your website the more traffic you will get. So you need to increase that trust.But how do you improve Google's evaluation/trust in your website and pages?
Simple - increase your IBL (inbound links), but ensure each link is of good quality and relevant.
Quality:
Before trading links with a website ensure you check them out. Check their PR and IBL. If its not high enough do not link back to them.
You can check this here:
http://www.microsoft-watch.org/cgi-bin/ranking.htm
Relevance:
You need to get links from relevant websites (with related content, and subject matter), you can only do this by manually checking the website yourself. Take a few minutes to check the content yourself, is it of reasonable quality? And check it is not just a website of links.
Keywords:
Ensure you use the most optimised keywords for your product. This is very important when building your IBL. You should offer your prospective link site something like the following:
Note the keywords are within the anchor text, here the words: WHY choose the UK for web hosting.
Spending a little time here to correctly choose your keywords will pay-off for a long time into the future, so take your time ;-)
Other things to avoid:
- link farms, never add your link to these sites, you could get banned as well as the link farm.
- linking to foreign sites (unless you need international traffic, link to your indigenous neighbours; read details on why you should host in your native country here).
Work on your IBL and you will see your PR rise and in turn your keyword relevance. This will eventually lead to more traffic to your website as Google sees your site as more relevant than others for your chosen keywords.
Hope you found that helpful? If not, or want to add your input then please post your comments below...
Labels: directories, native hosting, real UK host
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