Monday, April 23, 2007 - Most recent posts

Directories - the better ones! Get more backlinks

Directories - the better ones! Get more backlinks

Marketing a website is a time consuming continual task for any new or existing owner/webmaster. One of the most important marketing tasks is maintaining and improving your PageRank (PR). To do this means gaining relevant (related to your content/subject matter) good quality links back to your website. A good way to gain those links back is by giving something away free, or using viral marketing (publishing a controversial video for example) then you will have many other sites mentioning your website.

For those that do not have something to give away free (or your freebies have all gone), and your marketing tactics caused nothing more than a sniffle then don't despair as there are directories where you should list your website. But this IS VERY TIME consuming as you need to check each directory properly before adding you link. You must at least check the directory is not a banned by Google.

Also you should verify for yourself that the quality is good, the PR is worth your time submitting (if its less 4/10 then it probably will is not worth your time), cost is right, and a relevant section/category exists for your business type.

Below are several directories which I consider to be good and reliable (at least at the time of posting). Feel free to check them out before submitting. I have added the PR=Google PageRank, and BL=back links (correct at date of publishing) to help you evaluate each directory. Those in bold are the best of the best bunch.

(note that details are correct as of April 2007, quality of each site could improve or decrease over time, you should check for yourself before using any of the sites listed below)

Directories - free listings
:
http://dmoz.org (free PR8 BL: 3190000)
http://www.joeant.com (free PR6 BL: 8770)
http://www.iozoo.com (free PR6 BL: 12600)


Directories with reciprocal link required:
http://ww.mostpopularsites.net (PR5 BL: 18200)
http://www.haabaa.com (PR6 BL: 148000)
http://www.webmasterschannel.com (PR6 BL: 17300)
http://searchsight.com (PR5 BL: 25900)
http://www.businessplexus.com (PR4 BL: 12300)


Directories - Paid listings: (cost shown is per year, but check each site yourself)
http://www.elib.org (cost 50EUR PR7 BL: 57900)
http://www.greenstalk.com (cost $9pa PR4 BL: 3740)
http://www.wizdirectory.com (cost $10PR4 BL: 408)
http://www.webxperience.org (cost $10 PR6 BL: 14500)
http://www.alivedirectory.com/ (cost $34.95pa PR7 BL: 894000)
http://www.incrawler.com (cost $25 PR6 BL: 16200)
http://sbd.bcentral.com/ (cost $49pa PR6 BL: 1570)
http://www.joeant.com/ (cost $40 PR6 BL: 8770)

http://www.incrawler.com (cost $25 PR6 BL: 16200)
http://www.webotopia.org (cost $10 PR6 BL: 2500)
http://www.abifind.com (cost $10 PR5 BL: 3700)
http://www.elegantdirectory.com (cost $35 PR6 BL: 80300)
http://www.dirarchive.com (cost $25 PR6 BL: 31500)
http://dir.yahoo.com (cost $299 PR8 BL: 85600 - IMO not worth it!)



There are a whole load more here: http://www.123promotion.co.uk/directorymanager/ but you will need to sift through the tosh!

Know any more that are dependable? Post it now...

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Wednesday, January 31, 2007 - Most recent posts

notes before website redesign or moving host

Points to note before you redesign your website or moving host...

When you re-design your website, or move hosts (read more on moving hosts here), you need to follow certain rules else your visitors could receive 404 errors (page not found) and you really do not want googlebot find this error!

Ensure you:
1. Retain exiting page and folder names (including file extensions)
2. Never ever remove the old site and replace it with:
"This website is currently under redesign, back soon"
STUPID, stupid, never remove your old pages - upload your new pages over-writing the old pages.

If you follow these simple steps your existing pages will retain their page rank and traffic.

If you do need to remove a page then issue a 301 error (page moved permanently) see here how to issue such errors then googlebot and your real visitors will not receive a 404 error.

Hope that helps maintain your website page rankings for the long term

Dave.

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Thursday, November 09, 2006 - Most recent posts

Changing host - will it affect my Google search ranking or pr?

If its done correctly then your Google search results and/or PageRank (pr) will not be negatively affected.

The success much depends on the following:

  1. Avoid downtime while transferring.
    Changing host can be done in most cases without any interruption to your website (even a dynamic database driven ecommerce site can be transferred without loss of business if done correctly).

    Choose a host that allows you to setup your website on a sub domain (YourNewSite.ontheNewWebHostsDomain) prior to transferring in your existing domain name, more details on domain transfer here.

    Correctly copy all pages and folders from your old host to the new web space, then test and test again until your sure all pages are present and correct (see 2. below), only when you are happy the new site is working correctly should you transfer your domain name.


  2. Check pages and links are correct.
    You need to check all your pages are linked correctly on your new web
    space and that you do not have any 404 errors (pages not found)! Xenu Sleuth is good
    this this and its free, download here:
    http://home.snafu.de/tilman/xenulink.html
    (don't be scared it really not that scary, its a useful tool).

    Also, make sure you retain the original filename and folder structure as you do not want to lose any page rankings. A common mistake made by many of the arty-farty types who create these flashy sites is to scrap the old site and replace it with their own creation which has all new page names and folder names - this is bad news as all your existing pages will be dropped from Google as they will no longer be available. Retain your existing page and folder names when transferring or redesigning your website.


  3. Stick to your native country for hosting.

    Google will list your results as per location, read why here:
    is-your-website-not-listed-in-google

    Google is the main search engine you should concentrate upon, you can forget trying to get traffic from other engines, you will be wasting your time. Google announced third-quarter increase in revenue of 70% to £1.4bn with £390m profit, while Yahoo profits fell 38% for the same period (source: computing.co.uk/...google-growth-continues). With that kind of income Google can sustain its position for a long time yet (personally I find this unfortunate as its not good for anyone to have a single dominating company steering our Internet).

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